Social media image sizes 2026: Instagram, Facebook, LinkedIn, TikTok, YouTube, X

The short answer: for almost any post, work at 1080 px wide. Square 1080×1080, portrait 1080×1350 (4:5) or 1080×1440 (3:4), stories and reels 1080×1920 (9:16). The image shown when you share a link is 1200×630. Covers differ on every platform and are the ones that get cropped most often, so check the tables below.

We took these sizes from each platform’s official pages on 28 October 2026. Where a platform doesn’t publish a figure, we used the value recommended by the Sprout Social, Hootsuite or Buffer guides and marked it “(common)”.

Instagram

Format	Size (px)	Ratio
Square post	1080 × 1080	1:1
Portrait post	1080 × 1350	4:5
Tall portrait post	1080 × 1440	3:4, the tallest shape kept uncropped
Landscape post	1080 × 566	1.91:1
Story and reel	1080 × 1920	9:16
Reel cover	420 × 654	1:1.55
Profile picture	320 × 320 (common)	1:1

Instagram keeps images up to 1080 px wide at full resolution, with a ratio between 1.91:1 and 3:4. Other ratios get cropped. Since 2025 the profile grid shows thumbnails in 3:4, so a 4:5 portrait appears slightly cropped at the edges in the grid.

For stories and reels, Meta recommends (for ads) keeping the top of the image (about 14%) and the bottom (about 35%) clear, where the account name, buttons and captions appear.

Facebook

Format	Size (px)	Notes
Image post	1080 × 1350 or 1080 × 1080	4:5 or 1:1; ads require 1440 × 1800
Shared link image	1200 × 630	at least 600 × 315 to display large, up to 8 MB
Page cover	851 × 315	sRGB JPG under 100 KB; mobile shows a 2.4:1 crop
Page profile picture	320 × 320	displayed as a circle
Story	1080 × 1920	9:16
Event cover	1920 × 1005 (common)	1.91:1

On mobile, the profile picture overlaps about 40 px at the bottom of the page cover. For covers with text or a logo, Meta recommends PNG.

LinkedIn

Format	Size (px)	Notes
Image post	1200 × 627 or 1080 × 1080 (common)	ads accept 1200 × 628, 1200 × 1200, 720 × 900
Page post with link	1200 × 627
Company page cover	1512 × 256	PNG or JPG, up to 3 MB
Company logo	400 × 400	minimum 268 × 268
Personal profile background	1584 × 396	JPG or PNG, under 8 MB
Profile photo	at least 400 × 400	PNG or JPG, up to 8 MB
Article cover	1920 × 1080	16:9

TikTok

Format	Size (px)	Notes
Video	1080 × 1920 (common)	9:16; ads require at least 540 × 960
Profile picture	200 × 200 (common)

YouTube

Format	Size (px)	Notes
Thumbnail	1280 × 720 or larger	16:9, at least 640 px wide; YouTube recommends up to 3840 × 2160
Channel banner	2560 × 1440	safe area 1235 × 338, up to 6 MB
Profile picture	800 × 800 (common)	displayed at 98 × 98

X (Twitter)

Format	Size (px)	Notes
In-post image	1600 × 900 (common)	ratios between 2:1 and 3:4 show uncropped; up to 5 MB
Header	1500 × 500	up to 60 px may be cropped at top and bottom
Profile picture	400 × 400	up to 2 MB

Preparing one photo for several networks

You have one event photo and need it in the feed, in stories and on LinkedIn. Don’t resize the original three times at random. Crop one version per ratio from the original (4:5, 9:16, 1.91:1), then export each at the width in the table. Cropping, formats and quality are covered in our guide on resizing images without losing quality.

In Nivlo you can do this straight from the original file: the Edit tab has ready-made Instagram formats (portrait 1080 × 1350, square 1080 × 1080, story 1080 × 1920) and custom sizes for everything else.

Common mistakes

• Uploading a landscape photo as a story. The platform shrinks it and adds bars or a coloured background above and below. Crop to 9:16.
• Putting text at the edge of a cover. On mobile, the Facebook cover is cropped at the sides and the profile picture covers part of it. Keep text near the centre.
• Exporting below the size in the table. The image looks soft on phone screens. Start from the original and export at exactly the required size.
• Using old cheat sheets. Platforms change formats often. Instagram, for example, switched the profile grid to 3:4 in 2025.